Yubin Lee
Info
Projects
Mood board
Partnered with the SIMKHAI team to develop creative direction and visual hero moments for the brand’s SoHo retail location opening in 2022.
The space featured custom fabric-wrapped walls, seating, and display fixtures which reflect the brand’s signature cutouts and the shapes of the new brand icon.
Featured in Dezeen’s Top Shop Interiors of 2022
2023 ICFF Interiors Awards Finalist - Retail
Photos by Sharon Radisch
A line of heroic hair care products for Beyoncé, supercharged with the most advanced science to deliver truly powerful care.
The shape language is heroic and reminiscent of ancient architecture, with its stone-like textural quality balancing technical typography to reinforce the brand’s role as a bridge between hair care’s past, present, and future.
Photos by Andy Jackson
A thoughtfully designed packaging system in collaboration with Seed for their vaginal synbiotic.
By employing color, clean graphics, and thoughtfully positioned text, we developed an experience that effortlessly combines ease of use with the consistency needed for optimal results. This packaging system not only streamlines the user experience but also reinforces Seed’s dedication to quality and care.
Magnetic charging pad and portable power pack for Verizon that merge functional tech and aesthetic lifestyle qualities.
Made with 100% vegan leather and recycled aluminum, adding a sleek and plush touch to mundane aspects of everyday life.
A suite of design objects centered around sustainability for MoMA’s current product lineup.
The products celebrate new sustainable materials: wood terrazzo and rebonded foam, textures and form notions while embracing green paradigms to make a smart signature product with character.