Yubin LeeIndustrial designer in New York City. Focus in innovating product, brand strategy and experiences.
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©2024 Yubin Lee
Verizon MagSafe Accessories
Magnetic charging pad and portable power pack for Verizon that merge functional tech and aesthetic lifestyle qualities.
Made with 100% vegan leather and recycled aluminum, adding a sleek and plush touch to mundane aspects of everyday life.
Yubin Lee
Joe Frankl_2021 - 2022
Industrial design (tech)
To identify opportunities for innovation and evaluate product accessories potential within the MagSafe charger space. These concepts will follow premium design principles as they relate to Verizon’s new design language to elevate quality and experience.
Additional process upon request.
The new standard for iPhone charging-- a circular magnetic puck that snaps onto the back of the phone and provides instant power and an adaptable, compact charging source for on-the-go use.
Interpreting design principles: effortless form, imbued value and functional beauty in a fresh and meaningful way.
Ideating ways to nuance Verizon’s refreshed visual language-- rooted in crisp edges and the angularity in their iconic checkmark logo.
CAD form studies to evaluate nuanced surface transitions.
Incorporating crisp surface transitions to highlight premium materials and leather details for additional tactility, greater grip and affordance.
Crisp, curvature continuous edge, lining up perfectly with the iPhone Mini and playing up the contrast of the recycled anodized aluminum.
Snapping onto the back of the iPhone, these concepts provide safe and reliable wireless charging.