Yubin Lee Industrial designer in New York City. Focus in innovating product, brand strategy and experiences.



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©2024 Yubin Lee


SIMKHAI Showroom

Collaborated with the SIMKHAI team to shape the creative direction and visual highlights for the brand’s 2022 SoHo retail store opening.

The space showcased custom fabric-wrapped walls, seating, and display fixtures that mirrored the brand’s iconic cutouts and the new brand logo's distinctive shapes.

Featured in Dezeen’s Top Shop Interiors of 2022
2023 ICFF Interiors Awards Finalist  - Retail

Erik Berg Kreider
Matthias Kaeding
Yubin Lee
Ellora Jaggi

Photos by Sharon Radisch

_2022
Spatial design

Transforming SIMKHAI’s identity into a spatial concept required a thoughtful, strategic approach that went beyond being merely shoppable—it needed to be memorable and visually iconic. Our goal was to immerse visitors in the SIMKHAI world while ensuring the products were prominently displayed and celebrated.

Additional process upon request.