Yubin LeeIndustrial designer in New York City. Focus in innovating product, brand strategy and experiences.



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Seed  VS-01™

A thoughtfully designed packaging system in collaboration with Seed for their vaginal synbiotic. 

By employing color, clean graphics, and thoughtfully positioned text, we developed an experience that effortlessly combines ease of use with the consistency needed for optimal results. This packaging system not only streamlines the user experience but also reinforces Seed’s dedication to quality and care.

Yubin Lee
Matthew Spencer
Soizic Toulemonde _2023
Industrial design (packaging),  graphic/information design

Seed collaborated with Aruliden to carefully design the user experience of its vaginal synbiotic, creating a packaging system that provides clarity and empowerment in a crucial, yet often sensitive, aspect of women’s health.

Additional process upon request.

Seed has transformed probiotics to support overall body health, extending beyond just gut care. With its latest innovation, the company aimed to fill a critical gap in women's health—an area often characterized by complex, challenging issues and ineffective solutions. The outcome is VS-01™, Seed’s first product focused on the vaginal microbiome.