Yubin Lee
Info
Projects
Mood board
Collaborated with the SIMKHAI team to shape the creative direction and visual highlights for the brand’s 2022 SoHo retail store opening.
The space showcased custom fabric-wrapped walls, seating, and display fixtures that mirrored the brand’s iconic cutouts and the new brand logo's distinctive shapes.
Featured in Dezeen’s Top Shop Interiors of 2022
2023 ICFF Interiors Awards Finalist - Retail
Photos by Sharon Radisch
A line of heroic hair care products for Beyoncé, supercharged with the most advanced science to deliver truly powerful care.
The shape language is heroic and reminiscent of ancient architecture, with its stone-like textural quality balancing technical typography to reinforce the brand’s role as a bridge between hair care’s past, present, and future.
Photos by Andy Jackson
A thoughtfully designed packaging system in collaboration with Seed for their vaginal synbiotic.
By employing color, clean graphics, and thoughtfully positioned text, we developed an experience that effortlessly combines ease of use with the consistency needed for optimal results. This packaging system not only streamlines the user experience but also reinforces Seed’s dedication to quality and care.
A magnetic charging pad and portable power pack for Verizon that combine practical technology with stylish lifestyle elements.
Crafted from 100% vegan leather and recycled aluminum, these products add a sleek, luxurious feel to everyday essentials.
A suite of design objects centered around sustainability for MoMA’s current product lineup.
These products highlight innovative sustainable materials, such as wood terrazzo and rebonded foam, along with unique textures and forms, while embracing eco-friendly principles to create a distinctive, character-rich signature product.