Yubin Lee
Info
Projects
Mood board
Collaborated with the SIMKHAI team to shape the creative direction and visual highlights for the brand’s 2022 SoHo retail store opening.
The space showcased custom fabric-wrapped walls, seating, and display fixtures that mirrored the brand’s iconic cutouts and the new brand logo's distinctive shapes.
Featured in Dezeen’s Top Shop Interiors of 2022
2023 ICFF Interiors Awards Finalist - Retail
Photos by Sharon Radisch