Yubin Lee
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Projects
Mood board
A premium four-piece hair tool collection for Beyoncé‘s Cécred, designed for all hair types and states, featuring durable, lightweight, heat-resistant materials with a sleek, ergonomic design that includes specialized and signature elements.
The shape language is heroic and reminiscent of ancient architecture, with its stone-like textural quality to reinforce the brand’s role as a bridge between hair care’s past, present, and future.
Photos by Andy Jackson